6. Choose the correct answer.
1. A public notice in a newspaper, magazine or free sheet whose purpose is to sell a product
is a/an
a. commercial b. advertisement c. announcement d. article
2. An advertising film or message broadcast on television or on the radio is a/an
a. movie b. account c. campaign d. commercial
3. A person or a company whose job is to develop advertisements is a/an
a. advertiser b. developer c. director d. marketer
4. ………… plays an important part in the advertising of goods.
a. packing b. conditioning c. padding d. packaging
5. A …. is an article sold below cost price in order to attract shoppers.
a. leading loser b. dead loss c. loss leader d. losing leader
6. Kodak is a famous ….
a. nickname b. brand name c. surname d. namesake
7. The oldest form of advertising is .......
a. by way of mouth b. by word of mouth c. from mouth to mouth d. from mouth to ear